Unique baits—either by function or design—seem to be hit or miss when it comes to effectiveness on the water. One such bait is the chatterbait, which has gained a massive following since its arrival on the fishing scene. Today, we’ll explore what makes the chatterbait so effective and why so many anglers have fallen in love with it. Keep reading to learn more about what makes the chatterbait tick.

The chatterbait is designed to swim with an erratic motion that mimics wounded prey items. It does this exceedingly well with the aid of a unique hexagon-shaped blade that pivots aggressively back and forth on the bait’s jig eyelet. This blade creates a lot of water resistance during the retrieve, which creates a steady pulse that you can feel in your hands. Due to its placement and shape, the chatterbait’s blade also serves as an effective weed guard that prevents the bait’s hook from snagging on vegetation.

Much like a spinnerbait or jig, the chatterbait features a skirt that attracts fish with a pulsing action during the retrieve. This, along with the vibrations created by the bait’s blade, will appeal to a fish’s lateral line, as well as their eyes, and draw them in for a strike. Furthermore, because it’s a skirted lure, you can also add a soft plastic trailer to the hook, which can boost the lure’s appeal in stained water.

Typically, the chatterbait is available in four different weights—1/8 oz, ¼ oz, 3/8 oz, and ½ oz—and comes in roughly 15 different color patterns, including chartreuse, sexy shad, green pumpkin, and black/blue. Depending on which model you go with, you can expect to pay between $3 and $6 for a single chatterbait, which is normal for a lure of this type.

If you’ve never fished with a chatterbait before, now is the time to grab one and test it out during your next trip to the lake. They’re affordable, effective, and come in a variety of weights and colors to suit any situation on the water. Don’t take my word for it, though; feel free to consult another angler the next time you’re at your local outdoor retailer.