#OptOutside | REI Says Join Us Outside and Bring a Friend

Last year, REI shocked the world by closing its doors on Black Friday, encouraging customers and employees alike to #OptOutside instead of shopping — to go out and have some fun experiencing the Great Outdoors rather than waiting in long lines and fighting for a discount on a holiday gift.

This year, REI is doing it again, but encouraging you to bring a friend to join in on the fun. Check out the video above, which asks “Will You Go Out With Me?”